Denny Chong
Link Capital identifies Denny Chong as its Founder and CEO. The company describes AUR’OUD as a brand created in 2026 to drive a renewed direction in agarwood skincare, with later regional development through the Link GoGlobal ecosystem.
AUR’OUD · ESSENCE OF CONSCIOUS LUXURY
FEATURED BRAND
Agarwood reimagined through skincare, ritual and conscious luxury.
AUR’OUD is a new agarwood-focused brand developed through strategic collaboration between Link Capital and GoGlobal Business School, connecting sustainable agarwood expertise with beauty, wellness and regional business growth.
BUSINESS & BRAND STORY
Built from an agarwood ecosystem.
AUR’OUD sits within a wider sustainability and market-development story around agarwood, beauty and wellness.
AGARWOOD · SKIN · RITUAL
Agarwood heritage
A premium material and long-established aromatic tradition reframed for contemporary beauty and wellness experiences.
Skin & ritual
AUR’OUD is positioned around agarwood skincare and ritual products rather than conventional fragrance alone.
Regional growth
The brand is being developed through a Singapore-based business ecosystem with ambitions to reach wider Asian markets.
AT GWR 2026
Experience the material, the ritual and the business story.
Meet the people behind AUR’OUD, explore how agarwood is being translated into a modern wellness and beauty proposition, and open conversations around distribution, collaboration and market development.
Agarwood-led products
Discover the sensory and ritual proposition behind the AUR’OUD range.
From material to market
Understand the sustainability, manufacturing and business ecosystem behind the brand.
Regional opportunities
Start conversations around partnership, market access and wider business collaboration.
Discover AUR’OUD at GWR.
Meet the team, experience the brand and explore what conscious luxury can unlock.